Wednesday 27 Feb


Conference Overview

09:30 - 11:00
Keynote 7: The Next Generation
Auditorium 1

11:00 - 11:30
Networking Break

11:30 - 12:30
5G Cities: Connecting People, Here, There and Everywhere
Connectivity

Auditorium 2

5G’s potential to improve the way cities operate can provide countless benefits to citizens everywhere. Whilst the imminent arrival of 5G has placed tremendous competitive pressure among carriers to build the infrastructure at a cost effective price, it is also providing a tremendous opportunity to be more than connectivity providers.

11:30 - 12:30
Service Co-Creation that Delivers Value and Impact: When, Why and How?

Industry 4.0

Auditorium 3

How does a CEO’s idea to partner on a service become a deployed service that creates value for everyone involved? This session is a masterclass from seasoned industry leaders talking from direct experience about best practices in service co-creation, whether for one major partner or hundreds.

11:30 - 12:30
First 5G tele-mentored Live Surgery!
Digital Wellness

Auditorium 4

5G networks will reduce latency period and enhance image quality, a key factor in medical decision making. This session features a live demonstration of real-time telementoring of a live operation. The surgeon in the MWC auditorium will guide surgeons in a remote operating room in real time. www.5gbarcelona.org

11:30 - 12:30
AI in Advertising

AI

Auditorium 5

Brands are under more pressure than ever to deliver advertising that is relevant, contextual, and personalised to individual consumer preferences. This pragmatic session will debate some of the most powerful use cases for AI in advertising, featuring some of the most renowned marketing thought-leaders.

12:30 - 13:30
Networking Lunch

13:30 - 14:30
Blockchain: Touch Point vs. Trust Point

Digital Trust

Auditorium 2

Blockchain technology could be essential to restoring consumer trust.This session will explore how organizations use blockchain to deliver transparency and become a trusted source.

13:30 - 14:30
Can Industry 4.0 & the Industrial Internet be as Secure & Reliable as Industry 3.0?

Industry 4.0

Auditorium 3
Industry 3.0 has an absolute focus on reliability, security and uptime. Despite other advantages, can Industry 4.0 technologies really meet those stringent requirements?

13:30 - 14:30
Unlocking the Value of Data in Healthcare

Digital Wellness

Auditorium 4

Data can be incredibly powerful, bringing new opportunities for insight, but also creating a need for digital governance, who owns our data and is it safe?

13:30 - 14:30

AI & the Operator Automation Opportunity for CX

AI

Auditorium 5

This highly practical session will explore the ways in which operators can profit from leveraging AI for automation and improved CX.

14:30 - 14:45
Networking Break

14:45 - 15:45

A Digital Society Needs Digital Identity

Digital Trust

Auditorium 2

Digital identity is a growing opportunity in both developed and emerging markets. This session will highlight opportunities and risks with achieving a digitally identified population..

14:45 - 15:45
Beyond Trials: Embedding Industry 4.0 in Corporate Culture & Operations

Industry 4.0

Auditorium 3

This session shares lessons learnt from companies that are making the transition to Industry 4.0 principles, examining different approaches that can help produce significant results.

14:45 - 15:45
Partnering for Impact: Health-Tech Innovation Showcase

Digital Wellness

Auditorium 4

Intelligent connectivity is a key enabler for mobile health, with 1 billion users in 2017 alone. There are a number of start-ups that point to scalable, commercial solutions.

14:45 - 15:45
Reskilling for the Robots

AI

Auditorium 5

This essential session will explore the impact of AI upon the workforce and provide insight into how organisations can successfully create an AI talent pipeline.

15:45 - 16:00
Networking Break

16:00 - 17:00
How to Secure a Connected Digital Society

Digital Trust

Auditorium 2

This session will bring together device, network and security leaders to answer the question: how do we create a connected and secure world for all?

16:00 - 17:00
Linking IoT, 5G and Analytics in Smarter Enterprise
Industry 4.0

Auditorium 3

The principle of connectivity creating actionable intelligence has applications in every business. This case-study driven session examines how intelligent connectivity can apply beyond heavy industry.

16:00 - 17:00
Immersive Healthcare: A Virtual Revolution?
Digital Wellness

Auditorium 4

The rising cost of care, lack doctors and and increases in aging populations are making traditional healthcare models unsustainable. Are we on the brink of a virtual healthcare revolution?

16:00 - 17:00
AI at the Edge vs in the Cloud

AI

Auditorium 5

This session will debate the prospects and use cases for AI at the edge vs in the cloud, offering vital insight for operators who are developing implementation models.