Better Future


#CaseForChange – The Journey Continues

The power of mobile technology is changing our world for the better and transforming lives in so many different ways.


#CaseForChange is a movement dedicated to telling these stories of change, inspired by the mobile industry’s ambition to meet the United Nations Sustainable Development Goals by 2030.

Crossing developed and developing countries #CaseForChange shows how mobile is supporting in disaster relief efforts in the Caribbean, reducing inequalities for children in the most rural parts of China, empowering a female generation through connectivity in Africa and much, much more.

This enthralling adventure crossed 5 continents and told more than 24 life changing stories which have reached over 188 million people and over 17.8 million consumers have viewed the videos via  FacebookTwitterYouTube and Instagram platforms.

True change for good comes about when people unite to demand it, and by commenting and sharing, you’re helping to make a #CaseForChange for more life-transforming projects.

Join the change, share the stories at www.caseforchange.com

Industry Purpose

The world’s mobile operators are unified behind one common industry purpose: Intelligently Connecting Everyone and Everything to a Better Future. This purpose is demonstrated in our commitment to playing a leading role in the achievement of the United Nations Sustainable Development Goals (SDGs) by 2030.


The number of unique mobile subscribers will reach 5.9 billion by 2025, equivalent to 71% of the world’s population, of which 5 billion will be using the mobile Internet. (Source: GSMA Mobile Economy 2018 report).  Mobile connectivity is transforming lives across the world, providing access to essential services, timely information and rich entertainment. Mobile is the most important enabler of social development and economic growth of our time. 


The mobile industry has stated a clear intention to contribute to and advance the societies in which we operate and help to deliver the SDGs. The third edition of the Mobile Industry Impact Report assesses our industry’s progress towards the SDGs and was launched during the United Nations General Assembly in September 2018.

Big Data for Social Good is providing scalable sustainable real-world solutions to many of the world’s most critical health, humanitarian and environmental problems. From monitoring air pollution to tracking outbreaks of disease, Big Data is driving change and delivering effective and efficient solutions to tackle a wide range of challenges in line with the UN Sustainable Development Goals.

Sustainable and Responsible Business Leadership is a key part of creating a better future. The way the world conducts business is changing. In addition to delivering financial performance and shareholder returns, we are also increasingly measured on the contribution we make to society.  The mobile industry is leading the way in responsible and sustainable business, and in turn, positively impacting societies and economies.  The mobile industry ‘Champions for a Better Future’ echo these messages, inspiring commitment and direct action, uniting the private and public sectors, and changing the lives of billions of people for the better.

Hear from industry leaders and partners. Attend the #BetterFuture Seminar on Tuesday 28 February at 09:00.

Download the SDG app

Launched in September 2015, the UN Sustainable Development Goals (SDGs) are a 17 point plan to end poverty, halt climate change and fight injustice and inequality by 2030. Each goal has specific targets to be achieved over the next 13 years. The SDGs have set us on an incredible path to solving the greatest challenges of our time.


The mobile industry is committed to achieving the SDGs. Together, with governments, the private sector and civil society, mobile is Creating a Better Future. Today.


For 2018, the GSMA has partnered with Barcelona artists, Brosmind, to illustrate the unique role mobile is playing in supporting the SDGs. Each character creates a visual representation of the mobile industry impact in supporting the goals. The SDG characters are your guides to MWC Americas 2018, and to how we can create a #betterfuture together.